While we build our website, it would be a good idea to look at this video to get an idea of what branding actually is.
https://www.linkedin.com/posts/thechrisdo_branding-brand-notalogo-ugcPost-6620344944374673408-f7oF
It is an outtake of an video from Chris Do during an interview with Marty Neumeier.
Check out the full conversation with Marty here: